*As seen in "Country Capitalist Magazine"
May 2007
What Ever Happened to SERVICE?
In today's complex marketplace, product advantage is fleeting. It's no longer what you sell but
rather, how you sell it that is vital to bridge the gap between product and service. Over the
last decade as a banker and once responsible for the entire state of Connecticut, I have come to
realize the importance of providing customer service that goes beyond the expectations of the client.
Customer Service is the topic of endless books, magazine articles and how-to videos. I try to live by
"The Golden Rule". That is, treat others as you would like to be treated. Truth be told,
when it comes to service, my rule is "blow them away"! This is how I exceeded my
customer's expectations and created a loyal clientele. You might wonder, why is a lifestyle Guru
writing about customer service? On my show, I try to include segments about real-life situations
that face us everyday in the average home and garden. This is one of them. The motivation for this
article comes from a recent "bad service" experience I had with a local business which
rates up there with one of my worst customer service experiences ever.
During our last heat wave, I arrived home to discover that the dog wiring system that keeps my
Miniature Schnauzer on the property was ringing, alerting me that there was a break in the line.
I called the company and scheduled a service call. The service technician arrived and after an hour,
informed me that three separate repairs to the wire were needed and that I was in "bad shape".
The system had been working fine and I didn't understand how this could have happened so I questioned the
technician. Without explaining what could have caused the problem or answering any of my questions, the
tech sped off to another appointment. A few hours passed when the owner of the company called to tell me,
and I quote; "I don't believe we can satisfy your needs so I will not bill you for today, and we
will walk away from the job". I couldn't believe my ears. I was being fired? Apparently his
tech reported that I was difficult and would never be satisfied. So, without investigating the issues,
this business owner was willing to create ill-will and a very dissatisfied customer. Bottom line is that
he eventually called and apologized profusely claiming the heat wave was responsible for his bad behavior.
Within days, he then repaired the system. With one call, the damage was done. I will never use this company
again or recommend them to my friends.
Many industries today have become so large that they often lose the competitive edge that good personal
service could give them. I'll discuss banking because that is what I know. I began my career in banking
in Westport in 1994 by opening a new branch office of a national bank. Many of the professional
relationships I developed there evolved into friendships. These same clients followed me to other
banks that I later joined. While flattered by their loyalty, I worked very hard to earn their respect
and dedication. I achieved this by making myself available to each and every client, no matter what
their relationship was with the bank. I focused on community involvement by making myself visible and
available to all as the hometown banker.
Unfortunately, banking today has become transaction driven rather than relationship driven. As banks
compete for clients, only the top service providers will stand the test of time. Banks that invest in
their employees and build relationships by paying attention to service excellence and by giving back to
the community (both in dollars and participation) will always have my attention and business.
As a former President of the Westport Downtown Merchant's Association and Head Coach for the Learn to
Skate Program, I balanced a high profile job, community service and many successful home and garden
lectures and tours. Community involvement with multiple charities has allowed me to share my personal
passions for home and garden which became the motivation for my web site, marjennings.com. Every
opportunity to grow professionally gave me new opportunities to give back to my neighborhood and
community. And when necessary, I have been able to call on a loyal and devoted clientele simply
because the service they received from any bank I worked for, always met or exceeded their expectations.
That is a win-win situation. So, the next time you deal with your banker, plumber, landscaper or dry
cleaner, ask yourself if they value your business? Does it show in their service? And, are they a
good neighbor?
Here are some examples of Excellent Service Providers:
While there are many businesses that offer great service, many more than I can mention here, these are
a few that stand out in my mind:
Dean Cleaners, in Westport, CT has been my dry cleaner of choice for over 12 years. I trust them implicitly
and never worry about any item I bring to them. Mr. & Mrs. Kim never fail to welcome their clients by name.
Service with a smile and superior quality work. A good dry cleaner is like a hairdresser; one bad haircut
and you're not likely to return.
Dream Spa, in Westport, CT is a special place that I find myself longing for every time I drive by.
It's a little piece of heaven. Owner, Lori Dodd, lives in Westport and understands her clients' needs.
Lori's exceptionally trained staff ensures that your experience is just that, a DREAM!
John Sponza Painting, in Wilton, CT. What do I know about painting? Nothing! I've done it myself
and poorly I might add. I've hired so called “professionals” only to be hugely disappointed. But thanks to
a referral, I've struck gold. A total perfectionist when it comes to painting, I tend to micromanage workers
in my home. To my surprise, John and his professional team gave me a vacation from that chore. Talk about
service and professionalism—WOW. This is one painting company that understands that their job is to know
all aspects of painting and make recommendations that you can trust. Paint the town with John Sponza Painting!
Greenfield Hill Nursery, in Fairfield, CT. My relationship with this nursery continues to grow year after
year mostly because of Billy the owner, who has been supporting my gardening habit for over ten years.
Billy has been to my garden many times and continues to offer up ideas for plants and trees that I should
incorporate into my ever-evolving garden. The staff is knowledgeable, helpful and always makes you feel
part of their family.
Harbor Bank & Trust (In Organization) -
How lucky am I to have joined Harbor Bank? Stephen M. Carta, President of this new bank (in formation),
told me that this will be a community bank focusing on its employees and the clients it services.
"The people make it happen and our clients will expect nothing but the best". Sounds like my cup
of tea. It's what I've been dreaming about and happening right here in Southport.
How refreshing that not just another big bank is coming to town, but a bank that will understand the need
for service with a smile and with employees that live and work in their neighborhood. In fact, the founders
live right here among us. Once they get the final nod from the regulators and raise $20 million of capital,
the doors will open. Count me in. I'm proud and ready to help build what I know will be the premier bank
in Fairfield County. I urge you to participate and show your support. For more information about the
capital campaign call 203-254-3260.
In the end, good service always wins out. Let's stick together and raise the bar demanding to be WOWED.
Here's what wows me:
- Being greeted as I enter an establishment, by name if I'm a frequent customer.
- Being asked how I can be helped or served.
- Knowledgeable professionals that know their products and/or services.
- Someone that can get your questions answered whether they know the answer or not.
- Sincere commitment and interest in following up when necessary.
- Businesses that involve themselves (personally) in local charities.
As my mother always said; "If you want my business you should at lease be nice to me".
My mission is clear - I will no longer settle for sub-standard service levels. Let's support businesses
and service providers that appreciate our business and reward us with outstanding service.
And there you have it. |