Mar TV Press Release (9-8-06)
FOR IMMEDIATE RELEASE
New Lifestyle Series Host
Mar Jennings GROWS Ratings and
Makes Mark on WTNH/Channel 8 New Haven
with "Believable TV"
September 8, 2006 (Westport, Conn.)
After only 5 airings, rookie lifestyle series Mar Jennings Home & Garden has proven itself as a tune-in vehicle for WTNH/Channel 8, New Haven, CT. In analyzing the ratings for the show, Mar Jennings Home & Garden built from its lead-in share 4 out of 5 weeks. The figures were based on airdates in July and August 2006.
With no special promotion by the station and a cold launch, Mar Jennings Home & Garden frequently outperformed such syndication veteran shows as Rebecca's Garden, Bob Vila, and This Old House in the Hartford/New Haven household ratings, either holding or building on its share, quarter-hour to quarter-hour.
The Syndicator for the show, Northstar Media, is impressed with the vigorous start of this standout lifestyle series. "Given the fact that Mar Jennings Home & Garden was placed on WTNH's schedule with no fanfare, no promotion (by the station) in the middle of the lowest HUT-level time of the year (mid-summer), this is very encouraging. All stations considering this show for daytime scheduling should take notice," said Andy Weir, Co-President of Northstar Media.
Additional original episodes of Mar Jennings Home & Garden are scheduled to air throughout 2006 on WTNH/Channel 8, New Haven, CT, with the next episodes to air on October 1 and October 7.
The 30 minute lifestyle series Mar Jennings Home & Garden currently airs on WTNH/Channel 8 New Haven, CT. Northstar Media, a New York-based media and television distributor, will work to raise the profile of the Lifestyle Guru to a national level.
View show segments at www.marjennings.com/martv/
ABOUT THE MAR JENNINGS HOME & GARDEN TELEVISION SHOW
A 30-minute lifestyle series which presents affordable, creative and inspiring projects to dress up your home, garden and life, featuring vignettes in the areas of gardening, cooking, how-to segments and expert advice, as well as professional and celebrity guests. The host, Mar Jennings, is bright, warm and charming as he reaches out to the average viewer; he simplifies the art of attaining a lovely interior home and a serene and bountiful garden. Mar addresses the viewer in a direct and appealing fashion, with a natural and sincere enthusiasm that all viewers will appreciate. He has a keen sense of style, color and harmony that comes across to everyone. He is personally accessible, practicing what his viewers have come to know as "believable TV."
Mar invites viewers to learn simple, yet innovative ways to fulfill all of their domestic needs. With his creative flair and inexpensive ideas, the series is designed to help viewers easily uncover "the endless splendors of your home and garden," according to Jennings.
The show's segments reflect situations faced every day in the average home and garden, in real-life home environments, not studios. The solutions are simple, elegant, beautiful and reasonably priced—ultimately accessible and affordable to all while retaining the beauty of a timeless, classic sensibility. This is the major appeal of the show. Mar emphasizes that it takes time, trial and error to learn what you like. He emphasizes that we all should experiment joyfully. He makes home owning or home renting a creative and rewarding experience.
Many guests, some expert, some not so expert, but all with a special talent or appeal in different areas of the domestic arts, visit with Mar. The rapport between Mar and his guests is entertaining as well as informative. Segments featured are landscape design, gardening, table décor, interior design, color selection, antiques, cuisine, entertaining, and many other areas that enhance our lives both esthetically and spiritually. Special guests recently featured on Mar Jennings Home & Garden have included Sissy Biggers, Lifestyle Co-Host of PBS' The Victory Garden, and John Barricelli, Senior Food Editor of Martha Stewart Living Everyday Food.